How do customers react to preferential treatment? An affective events theory and time-lagged survey
Understanding how preferential treatment influences customer behavior is pivotal in shaping effective marketing strategies. This study looks at how customers feel and act when they get special treatment compared to others (preferential treatment), using the idea of how emotions are stirred by certai...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2024
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/108925/1/ShahidRasool2024_HowdoCustomersReacttoPreferentialTreatment.pdf http://eprints.utm.my/108925/ http://dx.doi.org/10.1016/j.jretconser.2024.103927 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |
| Language: | English |