Measuring service quality in online shopping: a case study of e-retailing in Iran
One of the key challenges in online businesses is how to measure service quality in order to have a better understanding of its consequences which holds a significant importance to customer satisfaction. In this paper, we ranked the dimensions of service quality that affect the customers' expec...
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| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
Institute of Electrical and Electronics Engineers
2008
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/12629/ http://dx.doi.org/10.1109/ICMIT.2008.4654441 |
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| Institution: | Universiti Teknologi Malaysia |