Determinants of brand towards mineral water: a case study of spritzer
Brands are very important to the brands owner in order to build a strong foothold in the marketplace. A successful brand is one of the most valuable terms which has been extensively discussed by both academicians and practitioners over the past decade and usually referred...
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Main Authors: | , |
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Format: | Book Section |
Language: | English |
Published: |
Penerbit UTM Press
2009
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/14459/1/AhmadSharifuddinShamsuddin2009_DeterminantsofBrandTowardsMineralWater.pdf http://eprints.utm.my/id/eprint/14459/ |
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Institution: | Universiti Teknologi Malaysia |
Language: | English |