Determinants of brand towards mineral water: a case study of spritzer
Brands are very important to the brands owner in order to build a strong foothold in the marketplace. A successful brand is one of the most valuable terms which has been extensively discussed by both academicians and practitioners over the past decade and usually referred...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTM Press
2009
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/14459/1/AhmadSharifuddinShamsuddin2009_DeterminantsofBrandTowardsMineralWater.pdf http://eprints.utm.my/id/eprint/14459/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |
| Language: | English |