Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd.
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| Main Author: | |
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| Format: | Thesis |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/19078/ |
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| Institution: | Universiti Teknologi Malaysia |