Social influence (part 2)

Once people make a commitment, they feel both internal and external pressure to behave consistently with that commitment. Other than that, they feel obligated to follow throught on it.

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Bibliographic Details
Main Author: Yahaya, Azizi
Format: Teaching Resource
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.utm.my/id/eprint/22349/1/Social_Influence_Part_2.pdf
http://eprints.utm.my/id/eprint/22349/
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Institution: Universiti Teknologi Malaysia
Language: English