Social influence (part 5)
Persuasion is an attempt to change a person’s attitude. The components include the speaker, the subject of the speech and the hearer to whom the speech is addressed.
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Main Author: | |
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Format: | Teaching Resource |
Language: | English |
Published: |
2012
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Online Access: | http://eprints.utm.my/id/eprint/22737/1/Social%20Influence%20Part%205.pdf http://eprints.utm.my/id/eprint/22737/ |
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Institution: | Universiti Teknologi Malaysia |
Language: | English |