Social influence (part 6)
There are two approaches in presenting a persuasive message. One can present the cold and hard facts or one can appeal to emotions. Educated and analytical people are responsive to arguments based on logic and reason.
Saved in:
| Main Author: | |
|---|---|
| Format: | Teaching Resource |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/22738/1/Social%20Influence%20Part%206.pdf http://eprints.utm.my/id/eprint/22738/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |
| Language: | English |