Social influence (part 7)
The line strategy for persuasion is improved rhetoric which is people are willing and able to listen to a message; strong arguments are more persuasive than weak arguments.
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| Main Author: | |
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/22739/1/Social%20Influence%20Part%207.pdf http://eprints.utm.my/id/eprint/22739/ |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |