Customer relationship management implimentation : case studies on real estate practitioners
But CRM is not just software or automation of business processes. Get senior management to embrace the idea of CRM first. They need to champion the adoption of it if the organisation is to engage in the cultural shift necessary for successful implementation and reap the rewards.
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Published: |
2006
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/24656/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |