Relationship between employer branding and talent retention in company A (automation and engineering company)

The purpose of this research is to examine the relationship between employer branding and talent retention. The respondents of this research were 100 employees of company A from executive level and above. Specifically, the purpose of this study was to: (1) identify the perception of employees toward...

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Bibliographic Details
Main Author: Chung, Davis Boon Poh
Format: Thesis
Published: 2010
Subjects:
Online Access:http://eprints.utm.my/id/eprint/24980/
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Institution: Universiti Teknologi Malaysia