Semiotic analysis: compositional meaning of corporate web pages

Web page layouts are fascinating because there are different kinds of elements loaded on a single page. The arrangement of the elements therefore plays an important role in the effective delivery of the intended message to Web readers. Web readers, unfortunately, rarely take notice of the layout and...

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Bibliographic Details
Main Authors: Hassan, Hanita, Leeuwen, Theo Van
Format: Book Section
Language:English
Published: Penerbit UTM 2008
Subjects:
Online Access:http://eprints.utm.my/id/eprint/25899/1/HanitaHassan2008_SemioticAnalysisCompositionalMeaningsOf.pdf
http://eprints.utm.my/id/eprint/25899/
http://www.penerbit.utm.my/bookchapterdoc/FPPSM/bookchapter_fppsm07.pdf
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Institution: Universiti Teknologi Malaysia
Language: English