The customer relationship management strategies: personal needs assessment of training and customer turnover
Over the past decade, there has been an explosion of interest in customer relationship management by both academics and executives. However, despite an increasing amount of published material, most of which is practitioner oriented, there remains a lack of agreement about what customer relationship...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
EuroJournals, Inc.
2010
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/26612/ http://www.eurojournals.com/ejss_14_1_02.pdf. |
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| Institution: | Universiti Teknologi Malaysia |