Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses

• Main Authors: Mohd. Osman, Mohd. Hassan, Sheikh Ahmad, Fauziah, Rashid, Muhammad Amir, Hussain, Ghulam
• Format: Article
• Published: Academic Journals 2011
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/28886/; https://academicjournals.org/journal/AJBM/article-abstract/F51006624806
• Institution: Universiti Teknologi Malaysia

Contemporary research exemplifies that an investment in employing an entrepreneurial orientation (EO) and market orientation (MO) strategies will assist small and medium sized businesses owned by women (WSMBs) in gaining success not only in short-term but over the longer period of time as well. Desp...