New product development in multi-location R&D organization: a concurrent engineering approach

Relocating organization functional units geographically to an economically advantage location is one way for multi-national companies to improve competitive advantage. Change of company operation environment from co-location to multi-locations influences way of new product development management. Th...

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Bibliographic Details
Main Authors: Tan, Owee Kowang, Rasli, Amran
Format: Article
Published: Academic Journals 2011
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Online Access:http://eprints.utm.my/id/eprint/29465/
https://academicjournals.org/journal/AJBM/article-abstract/5D070FD23834
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Institution: Universiti Teknologi Malaysia

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