A CRM adoption model for Malaysian telecommunication and financial companies
Customer Relationship Management (CRM) plays an important role in managing organization functions and processes in order to create a long-term relationship among customers and stockholders. A study of its adoption is essential to understand the factors influencing management’s decision in adopting...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Information Service Systems Innovation (ISSI) Research Group, Universiti Teknologi Malaysia
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/30389/2/Pub15_CRMModel_TelcoAndFinancial_amend.pdf http://eprints.utm.my/id/eprint/30389/ |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |