The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers

The objective of this study was determine the relationship between the customer satisfaction (perceived product quality, perceived service quality and perceived price fairness) and customer loyalty in order to identify whether perceived product quality, perceived service quality and perceived price...

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Bibliographic Details
Main Author: Yeoh, Hooi Chin
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.utm.my/id/eprint/32973/5/YeohHooiChinMFPPSM2010.pdf
http://eprints.utm.my/id/eprint/32973/
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Institution: Universiti Teknologi Malaysia
Language: English