Role of value co-creation concept in e-services
E-services are electronic ways of representing services over electronic networks such as internet. These days marketing have more attention in an electronic concepts and try to represent their services through the electronic ways. On the other hand Co - creation of value is a value creation by both...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
International Journal of Modern Engineering Research (IJMER)
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/33037/ http://www.ijmer.com/papers/vol2_issue3/F023593595.pdf |
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| Institution: | Universiti Teknologi Malaysia |