A CRM adoption model for Malaysian telecommunication and financial companies
In recent years, the use of technology has grown increasingly to improve and assist organizations in managing their function and process. Being one of the most famous business management applications, Customer Relationship Management (CRM) plays an important role in creating beneficial and long-term...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/33115/5/MaryamChavoshiMFSKSM2013.pdf http://eprints.utm.my/id/eprint/33115/ |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |