Using a priori algorithm for supporting e-commerce system

• Main Authors: Ahmad Sharif, Mohammad Nazir, Bahari, Mahadi, Bakri, Aryati, Zakaria, Nor Hidayati
• Format: Conference or Workshop Item
• Language: English
• Published: 2005
• Subjects: H Social Sciences (General); QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/3409/1/USING_A_PRIORI_ALGORITHM_FOR_SUPPORTING_E-COMMERCE_SYSTEM.pdf; http://eprints.utm.my/id/eprint/3409/; http://www.sqs.uum.edu.my/index.php/our-publications/proceedings/international-conference-on-quantitative-sciences-and-its-applications-icoqsia
• Institution: Universiti Teknologi Malaysia

The Internet technology has brought about a significant impact in doing business. It promotes the new way of doing business by enabling new system such as electronic commerce (e-commerce) to the worldwide users. Currently, the e-commerce system does not only provide electronic transactions like online payment, electronic cart shopping and ordering, and online tracking, but it must also be able to support a good relationship with their customers by providing a creative way in its business operations. It is because of many organizations having to maintain their customers by serving a good customer satisfaction. Lack understanding of the customers will cause an organization loss their customers and then would loss the company profit. This paper demonstrates the development of e-commerce system by focusing on the use of a Priori algorithm as supported feature in our e-commerce system. The feature is included to increase a good customer relationship management for the proposed system. It is hoped the proposed prototype would illustrate some practical ideas on how much advantages can be benefited from the e-commerce system and customer relationship management.