Customer relationship management in small and medium sized hotels
Applying some "beneficial technologies" on "Small and Medium Enterprises (SMEs)" will have crucial benefits in the structure of these enterprises. For this paper, Customer Relationship Management (CRM) would be as the technology and SMEs would be the small and medium sized hotels...
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| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
Taylor & Francis Group
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/34540/ https://www.researchgate.net/publication/281090027_Customer_Relationship_Management_in_Small_and_Medium_Sized_Hotels |
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| Institution: | Universiti Teknologi Malaysia |