Customers' trust in e-commerce: in collective culture setting
A major problem facing the full deployment of business-to-consumer (B2C) electronic commerce (e-commerce) is the development of trust on the side of the consumer, particularly in developing countries. Differing characteristics of local environments and their cultures have created a significant le...
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| Main Authors: | , |
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| Format: | Book Section |
| Published: |
IEEE
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/34706/ http://dx.doi.org/10.1109/InfRKM.2012.6205032 |
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| Institution: | Universiti Teknologi Malaysia |