A conceptual framework of Iranian consumer trust in B2C electronic commerce
B2C in the developing countries is not yet a normalcy as compared to the developed countries. In this paper, we attempt to improve trust of B2C in Iran. A number of hypotheses are outlined to prove the theories that could improve the trust. A set of questionnaires was designed to reflect hence test...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Canadian Center of Science and Education
2010
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/37010/ http://www.ccsenet.org/journal/index.php/cis/article/view/5773 |
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| Institution: | Universiti Teknologi Malaysia |