Social semiotics: realizing destination image by means of cultural representations

• Main Author: Hassan, Hanita
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: HX Socialism. Communism. Anarchism
• Online Access: http://eprints.utm.my/id/eprint/38449/; http://dx.doi.org/10.7763/IJSSH.2015.V5.443
• Institution: Universiti Teknologi Malaysia

This paper discusses the ways in which cultures are used as a part of tourism commodities to realize destination image. Tourism advertisements were analyzed using multimodal discourse framework. The findings show that both, linguistic and nonlinguistic, modes complement each other as social semiotic...