Consumers’ purchase intentions in fast food restaurants: an empirical study on undergraduate students
The fast food industry in Malaysia is facing increasingly competitive challenges as with other industries around the world. The purpose of this study was to identify the key determinants of customer satisfaction in fast food outlets and the current perceived service quality level amongst undergradua...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Centre for Promoting Ideas
2011
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/39806/ http://ijbssnet.com/journals/Vol._2_No._5_[Special_Issue_-_March_2011]/27.pdf |
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| Institution: | Universiti Teknologi Malaysia |