The moderation effect of gender: a case study at an international airport in Malaysia
Marketing is concerned with the satisfaction of the customers’ needs and wants while achieving one’s own organisational (or self) goals (Chung & McLarney 2000). The word satisfaction has been fundamental to the marketing concept for over three decades (Parker & Mathews 2001). Outstanding mar...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Billion Brains
2011
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/39912/ http://www.wrbrpapers.com/static/documents/July/2011/11.%20Huam.pdf |
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| Institution: | Universiti Teknologi Malaysia |