An effective model for evaluating website quality considering customer satisfaction and loyalty: evidence of airline websites

This paper provides a better understanding of the impact of e-quality on customer satisfaction which leads to the retention of loyal customers to airline e-ticketing websites. In this paper website quality is divided into three levels including: “website performance”, “website information” and “webs...

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Bibliographic Details
Main Authors: Bakri, Aryati, Elkhani, Naeimeh, Soltani, Sheida
Format: Article
Published: 2013
Subjects:
Online Access:http://eprints.utm.my/id/eprint/40292/
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Institution: Universiti Teknologi Malaysia