An effective model for evaluating website quality considering customer satisfaction and loyalty: evidence of airline websites
This paper provides a better understanding of the impact of e-quality on customer satisfaction which leads to the retention of loyal customers to airline e-ticketing websites. In this paper website quality is divided into three levels including: “website performance”, “website information” and “webs...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/40292/ |
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| Institution: | Universiti Teknologi Malaysia |