Hybrid strategy: a new strategy for competitive advantage
Both strategic management researchers and practitioners have realized the importance of cost and differentiation strategies for effective organizational performance and excellence. Recently many large enterprises/corporations have been applying both strategies simultaneously, rather than applying a...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/40643/ |
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| Institution: | Universiti Teknologi Malaysia |