Strategic assessment of brand identity in organizations by using Aaker Model (case study: Iran and Asia Insurance Companies)

• Main Authors: Alizadeh, Hamid, Nilashi, Mehrbakhsh, Haghighat Monfared, Jalal, Ibrahim, Othman, Ithnin, Norafida, Nazari, Mojtaba
• Format: Article
• Published: 2013
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/40738/
• Institution: Universiti Teknologi Malaysia

During the last two decades, brand assessment has become as a very important component in the organizations marketing strategies and the reason for this is that brand is seen as a valuable asset and a major source for distinction. This study is conducted aimed to strategic assessment of brand identi...