An integrative model of market orientation constructs in consumer goods industry: an empirical evidence
Literature review had shown separate focus on measuring marketing concept adoption and implementation (market orientation). Additionally, it is clear from the intensive work on market orientation that there is lack of studies in targeted least developed countries. Therefore, the main purpose of this...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/43958/ |
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| Institution: | Universiti Teknologi Malaysia |