Customer knowledge management-oriented benchmarking based on AHP technique: case study in two shopping centers in Iran
Today, the existing knowledge in organizations have considered as their important and valuable asset. Since, one of the most basic stages of using and applying knowledge is to recognize the existing knowledge of individuals; Customer Knowledge Management (CKM) is a way of recognizing organization...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
INSInet Publications
2011
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/44825/ |
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| Institution: | Universiti Teknologi Malaysia |