Marketing networking dimensions (MNDS) and SMEs' performance: a new conceptual model
It has been widely acknowledged that SMEs need to develop a suitable marketing framework and networking is a useful way for SME owner/managers to expand marketing expertise and improve their performance. Aim: in this paper, regarding the dimensions of SMEs' marketing networking, the authors pro...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
INSInet Publications
2011
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/45028/ |
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| Institution: | Universiti Teknologi Malaysia |