Kecenderungan membuat pilihan dalam pembelian runcit di kalangan masyarakat Melayu bandar. satu kajian kes di Johor Bahru,Johor.

• Main Authors: Mohd. Balwi, Mohd. Koharuddin, Mahmood, Husain, Md. Junoh, Adnan, Hassan, Zainuddin, Othman, Muhammed Fauzi, Abdul Hamid, Mohd. Azhar, Shamsuddin, Ahmad Sharifuddin
• Format: Monograph
• Language: English
• Published: Faculty of Management and Human Resource Development 2004
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/4549/1/71979.pdf; http://eprints.utm.my/id/eprint/4549/
• Institution: Universiti Teknologi Malaysia

1635/5000 This study is a research on the tendency of Melayii society Shopping at the grocery store for daily necessities. This case study is conducted over The Melayn community living around the Johor Bahru area. The goal of this study is To study and identify factors that influence the tendency Us...