Information privacy concerns antecedents and privacy measure use in social networking sites :evidence from Malaysia
The research aims at gaining insights into information privacy concerns, its antecedents and privacy measure use in social networking sites. The Social Cognitive, Protection Motivation theories and gender factor were used as a basis to develop and confirm a research model. Using a cross-sectional su...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Elsevier Ltd.
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/47106/ http://dx.doi.org/10.1016/j.chb.2012.07.008 |
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| Institution: | Universiti Teknologi Malaysia |