Investigating the antecedents of online reservation acceptance in Malaysian higher institutions
This study attempts to investigate the causal link between individual differences in computer self efficacy (CSE), perceived ease of use (PEOU), perceived usefulness (PU), perceived credibility (PC), and behavioural intention (BI) in Malaysia environment. Sample is drawn using stratified random...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/47124/ |
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| Institution: | Universiti Teknologi Malaysia |