Perceived image of Chinese tourists on Malacca world heritage sites
Understanding of a destinations image is essentially important for destinations that wish to influence traveller’s decision–making and choice. The perceived image is unique based on travellers own memories, associations or imaginations of a destination. As emphasized by numerous researcher that the...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/48907/25/LiewJanFuiMFAB2015.pdf http://eprints.utm.my/id/eprint/48907/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:86630 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |