Language of promotion in Malaysian banking brochures
Promotional language or language used to promote a product or service is commonly used in advertisements, job applications and sales promotional letters. Brochures which aim at selling products and services also typically employ the same mode. Studies focusing on promotional brochures such as touris...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/53299/1/UmmulKhairAhmad2014_LanguageofPromotioninMalaysianBankingBrochures.pdf http://eprints.utm.my/id/eprint/53299/ http://ejournals.ukm.my/3l/article/view/6836 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |