A conceptual model of the relationship between market orientation and supply chain performance
Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship b...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Wiley
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/55440/ http://dx.doi.org/10.1002/joe.21595 |
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| Institution: | Universiti Teknologi Malaysia |