Customer citizenship behavior in online commerce community: A conceptual paper
The shift of traditional service perspective to a more transformative service orientation given the rise of customer citizenship behavior thought. This concept considers customers as the citizen instead of a mere service recipient. Derived from organizational citizenship behavior, customer citizensh...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/58196/ http://dx.doi.org/10.1166/asl.2015.6160 |
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| Institution: | Universiti Teknologi Malaysia |