The influence of corporate social responsibility on customer perspective in private universities

• Main Authors: Al-Hosaini, Fahmi Fadhl, Sofian, Saudah
• Format: Article
• Published: Econjournals 2015
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/58959/; https://www.econjournals.com/index.php/ijefi/article/view/1363
• Institution: Universiti Teknologi Malaysia

The goals of organizations, despite maximization of profits should be directed at satisfying customers, particularly with respect to societal values, purposeful and strategic business gains. Previous studies have been on enhancing the financial gains without adequate prospects for corporations’ resp...