The role of Security, Design and Content factors on customer trust in mobile commerce

• Main Authors: Nilashi, Mehrbakhsh, Ibrahim, Othman, Mirabi, Vahid Reza, Ebrahi, Leili, Zare, Mojtaba
• Format: Article
• Published: Elsevier Ltd 2015
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/58994/; http://dx.doi.org/10.1016/j.jretconser.2015.05.002
• Institution: Universiti Teknologi Malaysia

Building customer trust is a complex process that involves business and technology practices. Gaining customer trust in mobile commerce is a particular daunting task and plays a major influence on a customer's decision making behavior. A trusted website can provide mobile commerce with powerful...