The influence of transformational leadership dimension on marketing innovation in Iraqi public universities
A wide range of factors has been found to affect marketing innovation. Of these, top leaders leadership style has been identified as being one of the most, if not the most, important. Yet, few studies have empirically examined the link between this factor and innovation .Transformational leadership...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/59988/ |
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| Institution: | Universiti Teknologi Malaysia |