The role of recovery satisfaction on the relationship between service recovery and brand evangelism: a conceptual framework
The aim of every organization is to deliver the utmost service to the customers. However, in certain circumstances, it is impossible to provide service with zero defect. Even the best organizations in the word are unable to escape from service failure. In recent years, practitioners and researchers...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
International Journal of Innovation, Management and Technology
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60011/ http://dx.doi.org/10.7763/IJIMT.2014.V5.548 |
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| Institution: | Universiti Teknologi Malaysia |