Practical experience on customer knowledge utilization
The capability of a company to apply customer knowledge (CK) is recognized as a potential source of competitive advantage. However, there has been little academic research on the application of CK. This study adds to our understanding in focusing on success factors and best practices of companie...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60379/ |
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| Institution: | Universiti Teknologi Malaysia |