Social semiotics: realizing destination image by means of cultural representations
This paper discusses the ways in which cultures are used as a part of tourism commodities to realize destination image. Tourism advertisements were analyzed using multimodal discourse framework. The findings show that both, linguistic and nonlinguistic, modes complement each other as social semiotic...
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| Format: | Article |
| Published: |
International Journal of Social Science and Humanity
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60420/ http://dx.doi.org/10.7763/IJSSH.2015.V5.443 |
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| Institution: | Universiti Teknologi Malaysia |