Revisit the relationship between perceived value and customer brand engagement in Facebook

• Main Authors: Thoo, Ai Chin, Ho, Peng Han, Abdul Hamid, Abu Bakar, Huam, Hon Tat
• Format: Conference or Workshop Item
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/60684/; https://www.researchgate.net/publication/277952497_Revisit_the_Relationship_between_Perceived_Value_and_Customer_Brand_Engagement_in_Facebook
• Institution: Universiti Teknologi Malaysia

In this fast forward digital age, Internet has fostered a huge number of companies to create their social media to promote their businesses online. Particularly, many companies are utilizing the brand page in Facebook to engage with their fans. CBE explains the specific level of consumers to engage...