User generated content and internet user's brand engagement
User Generated Content usually referred as publicly available creative online contents, which are not necessarily created by professionals. It is a fast growing trend in many online businesses and received enormous popularity in recent years among internet users due to its creativity and flexibility...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60789/ https://doi.org/10.1166/asl.2015.6479 |
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| Institution: | Universiti Teknologi Malaysia |