Innovative case of patent circumvention application in automotive industry

• Main Authors: Abu Bakar, Nooh, Abdul Rahim, Zulhasni
• Format: Conference or Workshop Item
• Published: 2015
• Subjects: TL Motor vehicles. Aeronautics. Astronautics
• Online Access: http://eprints.utm.my/id/eprint/62139/; http://www.chinaexhibition.com/trade_events/6441-ICIM_2015_-_2015_International_Conference_on_Information_Management.html
• Institution: Universiti Teknologi Malaysia

Cost reduction efforts in the product system have not been supporting innovation. This contradiction becomes a great challenge for any type of industry in order to improve the competitive level and this was solved using the Theory of Inventive Problem Solving (TRIZ) that was integrated into the Design to Cost Innovation framework. This research focused on the application of TRIZ tools on reducing cost for patented parts. From the case study, the results show that the magnitude of cost improvement and innovation achieved is substantial. These change the limitation of mindset in cost reduction without compromise or trade-off, and open up new possibility of research for reducing cost in processes and services for various industries.