The evolvement of brand identity of Langkawi Island, Malaysia
The purpose of this paper is to investigate the brand identity development efforts of Langkawi Island as one of the most prominent and well-guarded tourism destinations in Malaysia. It will be viewed from the historical perspectives for the last 35 years since 1980s until the present time as to how...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/62205/1/HairulNizamIsmail2015_TheEvolvementBrandIdentityofLangkawiIsland.pdf http://eprints.utm.my/id/eprint/62205/ http://www.utm.my/apsa2015/ |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |