Moderating effect of trust between perceived value and customer brand engagement in SNSs

• Main Authors: Ho, Peng Han, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Huam, Hon Tat
• Format: Conference or Workshop Item
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/62292/; http://conference.uthm.edu.my/index.php/mucet2015/mucet2015
• Institution: Universiti Teknologi Malaysia

The Internet has ushered a new age of social media marketing. Presently, many companies have formed a social media presence to promote their businesses online. As the number of active users in Social Networking Sites (SNSs) continues to increase, many companies are making significant investment in S...