Job satisfaction and customer-oriented behavior of the Malaysian nurses

• Main Authors: Lim, Lee Ping, Ungku Ahmad, Ungku Norulkamar, Ong, Choon Hee
• Format: Conference or Workshop Item
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/63533/; https://conferencealerts.com/show-event?id=155213
• Institution: Universiti Teknologi Malaysia

The purpose of this study is to examine the relationship between job satisfaction and customer-oriented behavior of the Malaysian nurses. 361 nurses were participated in the questionnaire survey. Descriptive analysis, independent t-Test, one-way ANOVA and regression analysis were employed to analyze the data. The findings of this study show that the respondents registered a high level of job satisfaction and customer-oriented behavior. The t-Test results for customeroriented behavior show significant differences between the female and male nurses. Female nurses were having higher level of customer-oriented behavior compare with the males. On the hand, One-way ANOVA results indicate that only the age group of 18 25 has significant differences in relation to customer-oriented behavior with the age group of 26 35. However, there are no significant differences for job satisfaction in association with the profile of the respondents. The regression analysis shows that there is a significant relationship between job satisfaction and customer-oriented behavior among the Malaysian nurses. The outcome of this paper explains the current state of -oriented behavior and suggests that job satisfaction is able to influence customer oriented behavior of the Malaysian nurses.